They recorded their first album in the basement of a funeral home back in 2008 and called it There's No Sky (Oh My My), so it’s safe to say the guys from Jaill do not lack a sense of humour. However, its re-release and especially the release of their new album, That's How We Burn, serve as a reminder that this is actually serious business. Professionally speaking, of course - pay attention to the cover and you'll see my point.
Somehow, the whole album follows the idea of the cover, which could be basically resumed as "You're familiar with all of this... but tell me, isn't it fun?" And boy, aren't they right? Sure, innovation is off, but they're on and ready to rock. And have fun, as they say it on Snake Shakes. "Turning off is easier said than done / I can't sleep, my jaw aches from not having any fun."
"When you panic, do you count to ten? / When you're surrounded, do you hold your breath?", Vincent Kircher rhetorically asks on opener The Stroller and you already feel your eyebrows rising. But it is not that bad. The lyrical part might not be their best one at times but they keep it decent and are even inspired ("I saw that you'd made our likeness in sand" goes one line off On The Beat).
Instrumental-wise, things are even better, especially the album intro. It's sharp, it's straight to the point, it has dazzling guitars and daring drums, it's the perfect beginning. The other tracks are friendlier, without being boring not even when the guys completely slow the train and show us what can they do with an acoustic guitar on what is the folk moment of the album, Summer Mess.
That's How We Burn is certainly not the type of revolutionary album made to turn the world upside down. But Jaill have tried to make it as fun and interesting as possible, and, it is safe to say, they managed.
*photo courtesy of Jaill's official site
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