Yesterday we were writing about how Richard Ayoade did a terrible job with the video for Arctic Monkey’s Crying Lightning. Yesterday as well, we saw the four boys from Sheffield posting on their official site a video for the new single off Humbug, Cornerstone. Plot line? None. It’s just Alex Turner singing in front of the camera with a tape record. There’s actually no point in watching the whole thing. You can just press stop after the first two lines. Director? Ayoade again. Now, don’t get me wrong. Ayoade happens to be a fantastic actor, one of my favourites as a matter of fact. But he can be a shite director. Yes, this is the hyper-realist era and one can do anything and everything and deconstruction is still good and, yes, the artist has to do things that normal people can relate to etc etc. But this is just Ayoade telling Turner to sing in a microphone in front of a camera. This is what is known as ‘We had to do it, but we had no idea what to do.’ This is no eyecandy, even if it has Turner's face. Some of us might be fan girls, but the sight of his puppy eyes and crotch won't make us swoon forever. Monkeys are supposed to be a serious band not Jonas Brothers.
P.S.: Get W.I.Z. aka the guy who made View From The Afternoon back. Please.
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